TDD branded Jimmy’s mission on taking on Tesco to change its meat production methods to a more natural free-range alternative. Over the series Jimmy battles the corporate machine and their mass production methods. To reflect this idea TDD create a huge stack of mass produced cans with a similar branding to the unnamed “large supermarket”. Jimmy’s product creates the large impact to shake up the system. A title sequences and bumpers were produced for the C4 series using 3D software and compositing.