The idea was to give a hand-crafted feel to a very corporate project. The style is based around a screenprinted look on thick textured paper. The idents also have reveals and transitions to start or finish a video for a big commercial bank’s internal channel.
The logo was created meticulously from icons and key words synonymous with commercial banking. These elements were then separated and dispersed within a 3D environment. As the camera pans across and pulls back into a certain position, the elements align and shape the logo.

CMB Ident Animation

Key Word Used

Colours and fonts add retro feel