Secrets of your Supermarket Shop

As food prices rise, what’s the best way to reduce your weekly bill at the supermarket? Channel 4 Dispatches conducted a nationwide fruit and veg experiment to find out if you could save money by heading to the market stall, the shop next door, or even just a different branch of the same supermarket down the road.

Mocked up website showing extracts from participants

Super market profits stop-frame fashion

Fruit & Veg sales 2012

Big supermarket verses convenience supermarket