Out with the old metallic globe and in with a simpler & more versatile look for the Big BBC Brand.
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Archives for Branded Content
BBC This World – Rebrand
A new rebrand for this long-running BBC documentary strand. After many alternatives we opted for this very subtle logotype with an interesting slide across the 'W' letterform.
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Action Medical Research
Al Jazeera Investigations Unit – Call for tips
So what have you observed that might make an interesting lead for any investigation? Well here’s what you can do to start the investigation… Al Jazeera’s branded colours used to great effect here in this instructional animated film.
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Ben Stokes – What a year – Red Bull Film
Towards the end of 2019 Ben Stokes was awarded the BBC ‘Sports Personality of the Year’ award. This film outlines the great year he had with the help of some cool animated reconstructions of the action. The film was produced and directed by Stamp Productions.
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Capgemini – Unlock Opportunities
Lots of sparkle in this advert where we follow the Capgemini energy and direction as it interacts with software systems, corporate teams and global markets to unlock the full potential therein.
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Dunlop – Journey for Perfection
This Dunlop film featuring Kevin Anderson was directed by Tim Frewer of Light Shop Films for Studio Tangerine. Motion graphics were tracked and animated by Andrew Whittle. GFX directed by Paul. All produced by Patrick Rowe.
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BP – Shifting to Gas
This film plots BP’s move towards more natural gas production in the future. Apparently there’s lower carbon produced from burning gas rather than oil & coal. Directed by Ewan Taylor and animated by Chris Weyman Jones & Paul Trainor picking up the slack.
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Dunlop – Hit It
This Dunlop film was directed by Tim Frewer of Light Shop Films for Studio Tangerine. Motion graphics were tracked and animated by Andrew Whittle. GFX directed by Paul. All produced by Patrick Rowe.
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Unreported World – Titles & Branding
Channel 4’s Hugo Ward commissioned us to rebrand the channel’s flagship documentary strand ‘Unreported World’. We thought we would create a series of silhouetted figures inhabiting a diverse landscape which would attempt to suggest that the programmes were concentrating on the normally faceless figures which the news often bypasses or certainly has less time for. See below.
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